Residential Real Estate Photography
HOW TO SELL FASTER AND FOR MORE MONEY
If you’re visiting this page to decide whom to hire to photograph your property, I should tell you 4 things:
One: I’m 100% aware that when a seller calls it means “they needed me yesterday.” Every other contractor has finally finished their work and the photography is now the only task between them and a sale. If I can clear my calendar to get your photos delivered when needed, (almost) no matter how soon that is, I’ll do it.
Two: If yours is a furnished, occupied home it will stand a much better chance of getting a quicker sale and for more money IF my checklist, is followed. The typical seller or agent DOES NOT think like a photographer and will most likely not see things that can hurt a sale.
Three: There are 2 very different lighting styles for a space. One way is to light it up with strobes. The result is very pleasing, many photographers use this style and it sells homes. The other way is to capture the space with ambient light. That’s the light that happens to be there at the time, which is more natural. It is more like what a buyer will see. The scene is then edited to bring out detail even closer to the way a buyer would see it. Many photographers use this style and it, too, sells homes. I prefer the latter but will sometimes do a hybrid between the two basic styles.
Four: Lens choice. Some photographers use a “normal” lens, which has a narrower angle of view. It doesn’t show as much per image and requires more shots to tell a viewer about the space. Other photographers use a very wide lens, which, usually in one shot, will show how one space is also connected to other spaces. For instance, a 10 or 14 degree wide angle lens will often show not only a living room but also how it connects to a dining room and bedroom hallway. A wider lens also allows the photographer to get shots that might be missed if s/he cannot back up far enough. I’m a fan of the wider lens.